Our story

Six months ago we went dark. Three years in the making, this is what we came back with.

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We are Rudie

Six years in the making, and one big decision

Rudie started six years ago with a simple goal: period care that actually works. It struck a chord, and we grew to more than 70,000 customers. Then we did the hardest thing a brand can do. We stopped.

The leakproof underwear on the market, ours included, hid a quiet compromise: 20 to 30% plastic, sitting against the most sensitive skin on your body every single day. So we went back to the start. Not a tweak to the old product, but a rebuild at the fibre, with one rule we refused to break: real protection with far less plastic, and the full truth on the label.

The honest difference

Just 8% synthetic.

That is all the synthetic we could not engineer out. The industry standard is 20 to 30%. We cut ours by up to 70%, kept the last 8% of elastane that holds everything in shape, and told you the exact number. No rounding down, no greenwashing.

The Rudie Recovery

Watch why we went dark, and what we built.

A short film on three years, hundreds of samples, and the underwear we tore down to the fibre and rebuilt.

Watch why we went dark, and what we built.

Why it matters

Ending the awkward silence

Periods, leaks, bladder weakness. Normal parts of life that somehow still come wrapped in shame. We think the fix is simple: talk about them openly, design for them honestly, and put far less plastic against your skin.

Rudie is underwear that respects your body and your intelligence. Real protection, real materials, and the exact numbers to back it up.

Our commitment

What we will not compromise on

Four promises behind every pair.

92% organic bamboo

Soft, breathable and naturally moisture-wicking, with up to 70% less synthetic than the standard.

Leakproof where it counts

A thin, multi-layer gusset: a soft cotton top, a bamboo terry absorbent core, and a leak-resistant barrier with seaweed fibre.

Kinder by design

Reusable for years, replacing hundreds of disposables and the plastic that comes with them.

Comfort, no compromise

A smooth, no-dig fit that feels like regular underwear, because it basically is.

Find your fit

Built honest, in every style

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Rudie Leakproof Period Thong in black — creative side-on shot, seamless bamboo viscose period thong Sizes 6–14

Leakproof Period Thong

92% organic bamboo

$29.95

Woman wearing a Rudie Bamboo bra showing the comfort. Sizes 6–14

Bamboo Bralette

92% organic bamboo

$44.95

Model wearing matching Rudie black Leakproof Period Brief and Bamboo Bralette set, front view Sizes 6–14

Leakproof Period Brief

92% organic bamboo

$32.95

Leakproof High-Waist Brief Sizes 6–14

Leakproof High-Waist Brief

92% organic bamboo

$34.95

Honest, side by side

Honest from the inside out.

Rudie Traditional period underwear
92% organic bamboo 20 to 30% synthetic
Bamboo terry + seaweed gusset Synthetic
OEKO-TEX Standard 100 certified Rarely
Seamless, no-dig comfort Can dig
Honest fibre numbers, on the label Vague

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